According to a report by Aldrich Advisors, every dentist needs at least 20 new patients monthly to achieve business growth and success. While this is an ambitious goal; you aren’t going to reach it by using traditional dental marketing strategies. It’s time to move into the digital age. A recent report by Pew Research shows that 77% of consumers go online to look for dentists and research dental treatments.
The good news is that you probably already a foundation that you can build off of, such as a website or social media channels. You can implement many of these tips on your own. But, if like most busy practitioners, you don’t have the time or staff to do this yourself, consider outsourcing your digital marketing efforts to an agency.
The process is as easy as creating a Gmail account but packs a lot of punch when it comes to getting your practice website in front of potential patients. The foolproof optimization all but guarantees that search engines will find it and rank it at the top. After building your GMB page, you’ll need to optimize your page by filling out each section.
This is a listing that groups similar businesses by location and the dental practices located closest to the consumer’s location will rank the highest. According to Moz, Google’s Local Map Pack accounts for about 44% of clicks by Google users. Most of the clicks are on the business website link.
Telephone number Practice description Hours of operation Address Reviews Traditional dental marketing favors brick-and-mortar dental offices but digital marketing requires an active online presence. That’s why optimizing your website is a very important dental marketing strategy. Your website is usually your practice’s first point of interaction with patients and they will judge your practice based on how your website looks and performs.
You want your practice’s website to be easy to navigate while at the same time, communicating the most relevant information about your services. The content also needs to be written in language that is easy to understand by potential patients of all reading levels. Don’t overwhelm them with too much dental jargon.
Also, make sure that graphics and photos are properly sized for both desktop computers and mobile devices. Your visitors will get frustrated and move on if your website loads too slowly. Here are the key features your website needs to attract more patients: Content that helps patients practice good oral hygiene and maintain dental health Profiles for each dentist Online scheduling Interesting and informative images and videos Online bill payment capabilities Online prescription renewal Messaging capabilities so patients can communicate quickly with the dentist.
Patients want your webpages to load within two seconds or less. A recent report from pingdom. com revealed an average bounce rate of 9% for pages that take three seconds to load and an average bounce rate of 38% for pages that take more than five seconds to load. More than 70% of local searches were conducted on mobile devices and smartphones in the past six months, so make sure that your website is optimized for the mobile experience Your website content should include keywords to make it easy for search engines to find, crawl, index and ranks its pages.
Examples include: painless, children, early morning appointments, etc. (See tip #4.) Optimizing your website is just the first step. You also need to start a dental blog on your website. This will help your website rank on the search engine results page for keywords that potential patients are using to find information.
If you don’t know where or how to start, here are some topic ideas: Most patients skip visiting a dentist because of incorrect assumptions. According to Cigna, about 40% of patients claimed they didn’t need to visit a dentist because they weren’t in pain. In your blog, you can explain that dental problems don’t always cause pain and that’s why regular check-ups are important.
Many people have been Googling the use of activated charcoal as a teeth whitener. Your blog post can discuss the pros and cons of this DIY treatment and recommend teeth-whitening services that your practice offers. Most people are interested in preserving the teeth they were born with. Your blog posts can talk about healthy oral habits and encourage regular dental check-ups.
Not only does blogging help your website rank higher on the SERP, but it also helps you connect with potential and existing patients. People are constantly seeking information, use this as an opportunity to answer commonly asked questions and to position yourself as a dental expert. Developing an SEO strategy is essential for all healthcare businesses.