Your website must: Load within three seconds Be mobile-friendly Use images that are sized correctly with completed alt-tags Be a secure site (HTTPS and not HTTP) Include dental references on every web page Offer quality content on each web page Link to authoritative websites as well as include internal links to other content on your website Connect to your social media channels There are many guidelines available online if you need help developing an SEO strategy for your dental practice website.
This might be a wise investment for a busy dental practice. The worst thing you can do is ignore your website and changing search engine algorithm updates. If you don’t do the basics, you’ll website will never be found. There are more than 3. 5 billion active users on social media platforms and more than 54% of these people currently use social media to research products before they make a purchase.
Here are a few suggestions of dental posts that you can share on social media: Remind people about the dental benefits they’re paying for but not using. More than 25% of people with dental insurance are not aware of their full package of dental benefits, primarily cleanings, check-ups, and x-rays.
Infographics. Visuals are great because they are easy to read, enjoyable, and can attract potential patients. Videos that highlight your dental procedures. This will show how professional, experienced, reliable, and trustworthy you are at handling prospects’ dental cases. Before and after photos and videos. People love these and they are natural selling points.
g., your practice’s participation at a local health fair) Video marketing is a sound dental marketing strategy because consumers like videos, especially ones that address a dental problem they have. Approximately 40% of potential patients called to schedule a dental appointment after watching a video on a topic that was relevant to them.
A very great example is this welcome video created by Coastal Dental Arts. You can create a video about yourself that discusses your background and training. This is also a great place to discuss your practice philosophy and your areas of expertise. This goes a long way towards instilling patients’ trust and confidence in you and your dental practice.
Create videos of all your dental procedures and treatment, especially the “before and after.” Touch on the importance of proper oral health and hygiene and promote regular cleanings and check-ups. Talk about common dental procedures, anesthesia, what dental insurance your practice accepts, etc. Ask your staff about what types of questions they get from patients, either from phone calls or while they are in the office.
To reach that 25%, make sure that you and your practice are included in directories such as: Make sure that your listing is complete and contains up-to-date information, including education, certifications, awards, services offered, practice locations, hours, and a link to schedule an appointment (if possible). If you include partial information, it’ll look sloppy and untrustworthy, which may give website visitors a negative impression of your practice.
Here is a very brief explanation of how PPC advertising works on Google Ads: Choose relevant keywords that you want your PPC ads to rank for Create a PPC ad using the keywords Users search for your keywords or related keywords Your PPC ad is displayed on top of the SERP When someone clicks on your ad, you pay a certain amount of money to Google Facebook Ads work in a similar manner.
PPC ads are great for advertising special offers or discounts, which is often one of the biggest pain points of potential patients. If you decide to use PPC ads, it’s best to get the advice of a digital marketing agency that has experience with PPC strategy and management. There is a lot of strategy and science behind PPC and if you don’t have the expertise or time to keep on top of it, you will end up just wasting money and not getting the best results.
Here are a few that may help: Asking for reviews and testimonials is another great dental marketing idea. These days, potential patients will read reviews from other patients before they even bother contacting your office. A consistent flow of current positive reviews is free marketing. More than 80% of consumers trust online reviews as much as recommendations from friends and family.
Here are the places you need reviews: Google Facebook Yelp Dental directories mentioned above The growing use of mobile phones and smart devices has led to an increase in voice searches. According to Google, about 20% of all web searches are voice searches. If you optimize your dental website for voice search, you will be able to generate more organic traffic to your website.